t1k:marketing:ua:campaigns
| Field | Value |
|---|---|
| Module | ua |
| Version | 1.8.4 |
| Effort | high |
| Tools | — |
How to invoke
Section titled “How to invoke”/t1k:marketing:ua:campaignsUA Campaigns
Section titled “UA Campaigns”Campaign setup and scaling playbook across the major UA networks.
When to Use
Section titled “When to Use”- Launching or scaling paid UA on Google UAC, Meta, TikTok, AppLovin, Unity UA
- Choosing bidding strategy (tCPA vs tROAS vs bid cap)
- Structuring campaigns (geo splits, creative groups, audience tests)
- Diagnosing a stalled campaign
Status
Section titled “Status”Stub — focus module, to be filled in with network-specific playbooks.
References
Section titled “References”- TBD per network
Gotchas
Section titled “Gotchas”- UAC requires 14 days of stable creative + bid before judgement — earlier optimization decisions are noise.
- tROAS without sufficient post-install events fails silently — UAC will pace cheap installs; you’ll hit the spend target with bad LTV.
- Meta CAPI events without dedup ID get double-counted — set
event_idon both pixel and CAPI for every event. - TikTok bid cap requires a creative library size threshold — small accounts (<10 creatives) underdeliver.