t1k:marketing:b2b:qualification-discovery
| Field | Value |
|---|---|
| Module | b2b |
| Version | 0.2.4 |
| Effort | medium |
| Tools | — |
How to invoke
Section titled “How to invoke”/t1k:marketing:b2b:qualification-discoveryQualification & Discovery
Section titled “Qualification & Discovery”Guides the sales lead through structured discovery calls using a BANT/MEDDIC framework adapted for Playable Labs’ creative services context. Covers the 15-question discovery script, qualification scoring rubric, red-flag detection, and handoff criteria to a proposal stage. Used at the first or second touch with an inbound lead or outbound prospect to determine fit, urgency, and deal size before committing proposal effort.
When to Use
Section titled “When to Use”- Running a first discovery call with a studio that responded to outbound or inbound and needs structured qualification
- Scoring a prospect against BANT criteria (Budget, Authority, Need, Timeline) before allocating proposal resources
- Identifying disqualification signals early — wrong genre fit, no UA budget, in-house creative team at scale
Status
Section titled “Status”Stub — deepen iteratively via /t1k:sync-back as real usage surfaces priority.
References
Section titled “References”- See brainstorm: theonekit-core/plans/reports/sales-modules-brainstorm-260527-1625.md
- Cross-kit:
t1k:contract-review(clause review),t1k:negotiation(multi-round playbook) — both ship fromtheonekit-core:t1k-extended