skill-domain-routing-marketing

Skill Domain Routing (theonekit-marketing)

Intent-based discovery for marketing kit skills — 41 skills across core, ua, iaa, iap, monetization, and analytics. For core T1K skills (cook, fix, plan, etc.), see skills/t1k-help/references/skill-domain-routing.md.

⚠️ Stub skills. Marketing is deliberately pre-stable and deepened iteratively — several skills below are scaffolded (frontmatter, “When to Use”, “Purpose” only) with no real playbook content yet. Every line below marked ⚠️ stub routes to a real, installable skill file, but activating it returns scaffold text, not a worked playbook — expect a placeholder, not an answer. Route there anyway if it’s the closest match (the skill still states what it will eventually cover and what NOT to use it for), but tell the user it’s thin. 29 of the 41 skills below are currently stubs.

Strategy & Audience

User wants to…

Define positioning, ICP, GTM plan, or messaging framework → t1k-marketing-core-strategy ⚠️ stub
Run customer interviews, segment users, or draft personas → t1k-marketing-core-target-audience-research ⚠️ stub

User Acquisition

User wants to…

Set up or scale UA campaigns on Google UAC, Meta, TikTok, AppLovin, Unity UA; bidding strategy (tCPA/tROAS), budget pacing → t1k-marketing-ua-campaigns ⚠️ stub
Produce or test UA creatives — video ads, playables, hook rate, rotation cadence → t1k-marketing-ua-creatives ⚠️ stub
Understand install attribution concepts generally — AppsFlyer, Singular, SKAdNetwork, deferred deep links, fraud filters → t1k-marketing-ua-attribution ⚠️ stub
Query the Adjust Report Service API (RS-API) specifically — auth, dimensions/metrics, JSON/pivot/CSV/parquet endpoints for installs/cost/ad_revenue/eCPM/ROAS/retention → t1k-marketing-ua-adjust
Resolve an app’s icon/name/store URL from a package name or bundle ID (Play Store scraper + iTunes Lookup, DB-cached) → t1k-marketing-ua-app-metadata

Adjust gotcha: “attribution” (concepts, MMP comparison, stub) and “adjust” (this specific API’s auth/query model, deepened) are siblings, not duplicates — ua-adjust is the one with real content today.

Ad Monetization Strategy (IAA)

All 10 iaa skills are currently ⚠️ stub — this module covers B2C ad-format and placement strategy (design decisions), as distinct from monetization (per-network SDK/API integration, below). Route here for the strategic question even though the answer is thin today; the skill body states what it will cover and what it explicitly excludes.

User wants to…

Pick a rewarded/interstitial/banner/offerwall/MREC format mix for a genre → t1k-marketing-iaa-ad-format-strategy ⚠️ stub
Design rewarded-video triggers, reward design, engagement loops → t1k-marketing-iaa-rewarded-video-design ⚠️ stub
Set interstitial frequency and between-level rules with retention sensitivity → t1k-marketing-iaa-interstitial-placement ⚠️ stub
Choose anchored vs adaptive banners, refresh rates → t1k-marketing-iaa-banner-strategy ⚠️ stub
Design offerwall genre fit and economy integration → t1k-marketing-iaa-offerwall-design ⚠️ stub
Cap ad frequency per user/session/format, model fatigue → t1k-marketing-iaa-frequency-capping ⚠️ stub
Decide bidding vs waterfall IAA strategy, eCPM floor design → t1k-marketing-iaa-mediation-waterfall-strategy ⚠️ stub — overlaps t1k-marketing-monetization-mediation-strategy (deepened); see decision aid below
Balance ads vs IAP — segment routing, cannibalization avoidance → t1k-marketing-iaa-ads-vs-iap-balance ⚠️ stub
Track ARPDAU-ads, eCPM, viewability/CR KPIs, fill rate → t1k-marketing-iaa-ad-revenue-analytics ⚠️ stub
Design opt-in ad flows, “double rewarded” mechanics, ad-card UI → t1k-marketing-iaa-ux-patterns ⚠️ stub

In-App Purchases (IAP)

Half the iap module is deepened, half is stub — check the marker before promising depth.

User wants to…

Design anchor/decoy/charm pricing psychology for offer copy → t1k-marketing-iap-pricing-psychology
Build a 4–6 SKU price-tier matrix with anchor sizing → t1k-marketing-iap-price-tiering
Design bundle composition and perceived-value math → t1k-marketing-iap-bundle-design
Build a PPP-adjusted regional pricing matrix (T1/T2/T3, store tier codes) → t1k-marketing-iap-regional-pricing
Design an LTO cadence and avoid dark-pattern FOMO → t1k-marketing-iap-limited-time-offers
Design a first-time-payer starter pack → t1k-marketing-iap-starter-pack-design ⚠️ stub
Design a battle pass — track ratio, pacing, catch-up → t1k-marketing-iap-battle-pass-design ⚠️ stub
Design a Starter→Pro→VIP upsell ladder → t1k-marketing-iap-upsell-ladders ⚠️ stub
Segment minnow/dolphin/whale/kraken payers → t1k-marketing-iap-whale-segmentation ⚠️ stub
Run an IAP price A/B test (power, sequential pitfalls, geo splits) → t1k-marketing-iap-pricing-experiments ⚠️ stub

Ad Networks & Mediation Platforms

Per-network SDK integration, mediation setup, and (for Mintegral) live account management — distinct from the iaa strategy skills above. Several of these skills are write-capable via MCP tools that can move real ad spend — see Money-risk skills below before calling anything here with intent to mutate a live account.

User wants to…

Integrate AdMob SDK, ad units, mediation, bidding, UMP consent → t1k-marketing-monetization-admob
Integrate AppLovin MAX SDK, adapters, in-app bidding, MAX experiments, creative debugger → t1k-marketing-monetization-applovin-max
Integrate ironSource/LevelPlay SDK, adapters, bidding, ARM with MMPs → t1k-marketing-monetization-ironsource
Integrate Unity Ads SDK, placements, LevelPlay interplay → t1k-marketing-monetization-unity-ads
Integrate Meta Audience Network (FAN) as a mediation adapter, GDPR/ATT signalling → t1k-marketing-monetization-meta-audience-network
Pull CloudX mediation reporting (aggregator revenue API, per-bidder breakdown) → t1k-marketing-monetization-cloudx
Pull ByteBrew ALE Metrics (free all-in-one analytics + IAP/ad-revenue reporting) → t1k-marketing-monetization-bytebrew
Pull Google Ads API reporting for UA spend (OAuth2 + GAQL, cost/clicks/conversions — not Ad Manager publisher revenue) → t1k-marketing-monetization-googleads
Choose a mediation platform, decide waterfall vs in-app bidding, set eCPM floors/ARPDAU targets, reconcile per-network revenue against the platform total → t1k-marketing-monetization-mediation-strategy
Anything Mintegral — see the 3-way Mintegral split below

Mintegral — pick the right one of three

Reporting-API knowledge + live account management (bid/budget/pause/eCPM-floor via the Mintegral MCP’s 17 mintegral_* tools when installed) → t1k-marketing-monetization-mintegral
A comprehensive daily report for one specific day (revenue/eCPM/fill trend, platform & geo split, top apps, UA spend/CPI, same-day cross-cut) → t1k-marketing-monetization-mintegral-report
A regional HTML dashboard — revenue/eCPM/fill by macro-region with top countries per region → t1k-marketing-monetization-mintegral-regional-report

Reporting & Data Analysis

Decision aid — “I have AppLovin data, which skill?” This is the exact confusion that motivated a dedicated skill; pick by data source, not by network name:

You have…	Skill
A live, scheduled, multi-network API crawl across your own portfolio (spend + revenue merged into Profit/ROAS)	`t1k-marketing-analytics-crawldata`
A manually-exported AXON UA campaign CSV or MAX mediation/activity CSV — your own app or a competitor’s	`t1k-marketing-analytics-applovin-exports`
A question about the AppLovin MAX SDK or Reporting/Management APIs themselves (integration, not a specific export/crawl)	`t1k-marketing-monetization-applovin-max`

User wants to…

Crawl live ad-spend (Mintegral/Google Ads/Unity Ads) + ad-revenue (Adjust/MAX/CloudX/AdMob) into one Profit/ROAS report, scheduled daily, own portfolio → t1k-marketing-analytics-crawldata
Analyze a dropped AXON UA or MAX mediation/activity CSV export — cohort-maturity filtering, campaign-name taxonomy, creative-concept ranking, scaling velocity — own app or competitor teardown → t1k-marketing-analytics-applovin-exports
Generate a Mintegral daily or regional report → see the Mintegral split above (t1k-marketing-monetization-mintegral-report / t1k-marketing-monetization-mintegral-regional-report)
Pull ByteBrew, CloudX, or Google Ads reporting specifically → the matching skill in Ad Networks & Mediation Platforms above

Money-Risk Skills (Read vs. Write)

Marketing skills routinely touch live ad spend and revenue accounts. Before calling any skill above with intent to create/update/pause/set a bid or budget, activate ad-network-mcp-write-safety.md — this kit’s canonical copy of the money-risk guardrail (default to read-only; explicit before→after confirmation on any write; one change at a time; never bypass a guarded-write gate). t1k-marketing-monetization-mintegral is the skill most likely to expose write-capable MCP tools (bid/budget/pause/eCPM-floor) today; treat any future write-capable tool on another network skill the same way.

Notes

All skills above are marketing-kit skills; invoke via the Skill tool.
For core T1K workflow skills (cook, fix, plan, test, review), see skills/t1k-help/references/skill-domain-routing.md.
Out of scope for this doc: the b2b module (10 skills — B2B Playable Labs sales: ICP, lead-gen, pricing, agreements, pipeline; 9 stubs + 1 flagship deepened agreements skill) is a separate sales domain, not covered here. seo, copywriting, and social modules are scaffolded with zero skills (module metadata only) — nothing to route to yet.
Stub count: 29 of 41 skills in scope here are stubs — both core skills, 9 of 10 b2b skills (out of scope, noted above), all 10 iaa skills, 5 of 10 iap skills, and 3 of 5 ua skills (campaigns, creatives, attribution). monetization and analytics have zero stubs — those two modules are the most reliable today.