t1k:marketing:b2b:pricing-models

Field	Value
Module	`b2b`
Version	`0.2.4`
Effort	`medium`
Tools	—

How to invoke

/t1k:marketing:b2b:pricing-models

Pricing Models

Helps the sales lead and BD team select, structure, and present the right pricing model for a Playable Labs engagement. Covers the five core models (per-playable unit, package/bundle, retainer, rev-share, value-based) with selection criteria by client size and engagement type, margin floor guidance, and talking points for common pricing objections. Prevents under-pricing on first engagements and provides anchors for multi-quarter retainer conversations.

When to Use

Structuring a proposal for a new client and deciding whether per-playable, package, or retainer pricing fits best
Responding to a prospect who wants a rev-share or outcome-based fee instead of fixed pricing
Setting pricing for a multi-market client where volume and geography affect unit economics

Status

Stub — deepen iteratively via /t1k:sync-back as real usage surfaces priority.

References

See brainstorm: theonekit-core/plans/reports/sales-modules-brainstorm-260527-1625.md
Cross-kit: t1k:contract-review (clause review), t1k:negotiation (multi-round playbook) — both ship from theonekit-core:t1k-extended