t1k:marketing:iaa:interstitial-placement

Field	Value
Module	`iaa`
Version	`0.3.4`
Effort	`medium`
Tools	—

How to invoke

/t1k:marketing:iaa:interstitial-placement

Interstitial Placement

Interstitial Placement guides monetization PMs in placing full-screen interstitial ads without destroying early-session retention. Interstitials are the highest-volume format in hyper-casual but the most dangerous for D1/D7 retention if over-served. This skill covers placement rules (minimum session time, between-level gates, new-user grace periods), frequency caps, and retention-sensitivity guidelines by genre.

When to Use

Setting the initial interstitial frequency cap and placement logic for a hyper-casual launch
Diagnosing a D1 or D7 retention drop that correlates with a recent ad-frequency change
Evaluating whether to suppress interstitials entirely for a genre (mid-core, RPG, puzzle)

Purpose

This skill resolves where and how often interstitial ads should fire relative to level transitions and session length. It is used by monetization PMs and live-ops leads. It supports decisions about minimum-play-time gates, between-level caps, new-user suppression windows, and genre-specific suppression. It does NOT cover rewarded video design or banner placement — those belong to their respective sibling skills.

Status

Stub — deepen iteratively via /t1k:sync-back as real usage drives priority. Priority sources for when deepening: brainstorm D1/D7 sensitivity curves, hyper-casual interstitial cap benchmarks.

References

See brainstorm: theonekit-core/plans/reports/sales-modules-brainstorm-260527-1625.md
Sibling module: monetization (per-network SDK setup) — iaa covers cross-network FORMAT and PLACEMENT strategy