t1k:marketing:b2b:lead-gen
| Field | Value |
|---|---|
| Module | b2b |
| Version | 0.2.4 |
| Effort | medium |
| Tools | — |
How to invoke
Section titled “How to invoke”/t1k:marketing:b2b:lead-genLead Generation
Section titled “Lead Generation”Covers the full lead-generation motion for Playable Labs B2B services across outbound prospecting, inbound content, event presence, and partner referrals. Used by the sales lead and BD team to build a predictable pipeline of qualified opportunities. The skill handles channel planning, message sequencing, event calendars, and referral program design — ensuring that lead volume matches sales capacity without burning ICP accounts with irrelevant outreach.
When to Use
Section titled “When to Use”- Planning outbound sequences for a new campaign targeting studios in a specific genre or spend tier
- Preparing for a conference (GDC, Pocket Gamer Connects, Casual Connect) to maximize qualified meetings
- Designing an inbound content calendar or referral program to supplement outbound volume
Status
Section titled “Status”Stub — deepen iteratively via /t1k:sync-back as real usage surfaces priority.
References
Section titled “References”- See brainstorm: theonekit-core/plans/reports/sales-modules-brainstorm-260527-1625.md
- Cross-kit:
t1k:contract-review(clause review),t1k:negotiation(multi-round playbook) — both ship fromtheonekit-core:t1k-extended