t1k:marketing:b2b:account-expansion
| Field | Value |
|---|---|
| Module | b2b |
| Version | 0.2.4 |
| Effort | medium |
| Tools | — |
How to invoke
Section titled “How to invoke”/t1k:marketing:b2b:account-expansionAccount Expansion
Section titled “Account Expansion”Drives revenue growth within existing Playable Labs accounts using a structured land-and-expand motion. Covers Quarterly Business Review (QBR) cadence, renewal timing, expansion trigger identification (new game, new geo, UA budget increase), upsell from single-title to multi-title, and escalation to studio-wide retainer. Used by the sales lead and account management team to maximize LTV of landed accounts and reduce churn risk through proactive relationship management.
When to Use
Section titled “When to Use”- Preparing a QBR presentation for an existing client to surface ROAS proof and propose expanded scope
- Identifying expansion signals in an account — new game announcement, team growth, geo launch — and timing an upsell conversation
- Managing a renewal at risk due to creative fatigue or team turnover on the client side
Status
Section titled “Status”Stub — deepen iteratively via /t1k:sync-back as real usage surfaces priority.
References
Section titled “References”- See brainstorm: theonekit-core/plans/reports/sales-modules-brainstorm-260527-1625.md
- Cross-kit:
t1k:contract-review(clause review),t1k:negotiation(multi-round playbook) — both ship fromtheonekit-core:t1k-extended