t1k:marketing:iaa:ux-patterns

Field	Value
Module	`iaa`
Version	`0.3.4`
Effort	`medium`
Tools	—

How to invoke

/t1k:marketing:iaa:ux-patterns

UX Patterns for Ads

UX Patterns for Ads helps designers and monetization PMs build ad touchpoints that feel respectful and integrated rather than interruptive. The way an ad is surfaced — its CTA copy, loading state communication, opt-in flow, and post-ad reward animation — directly affects opt-in rate and player sentiment. This skill covers opt-in rewarded video flows, “double rewarded” mechanics, ad-card UI patterns, loading indicators, and platform-compliance guardrails (App Store / Google Play policies).

When to Use

Designing the first rewarded video CTA button and flow for a new game
Auditing ad touchpoints that have low opt-in rate despite correct placement triggers
Implementing a “double rewarded” mechanic or “watch to continue” flow without violating store policy

Purpose

This skill resolves the UX and UI design of ad touchpoints — how ads are surfaced to the player, not which ads run or how the mediation stack works. It is used by product designers, UX leads, and monetization PMs. It supports decisions about CTA copy and placement, loading-state communication to reduce abandonment, compliance with Apple and Google ad UX policies, and reward animation design. It does NOT cover ad format selection, frequency capping, or network configuration — those belong to their respective sibling skills.

Status

Stub — deepen iteratively via /t1k:sync-back as real usage drives priority. Priority sources for when deepening: brainstorm opt-in flow patterns, double-rewarded mechanic examples, store policy compliance checklist.

References

See brainstorm: theonekit-core/plans/reports/sales-modules-brainstorm-260527-1625.md
Sibling module: monetization (per-network SDK setup) — iaa covers cross-network FORMAT and PLACEMENT strategy